Stock despatched to one territory keeps surfacing in another, and by the time the sales team discovers it, pricing damage has already happened. We build a grey market detection solution that codes every pack and case, maps it to the distributor and territory it was despatched against, and flags suspicious market scans.
Secure unique codes applied to packs and cases, with aggregation connecting every unit to its shipment.
Every code is tied to the invoice, distributor, depot and territory it was despatched against.
A scan outside the assigned territory raises an alert with location, timestamp and distributor.
Diversion incidents, scan compliance and investigation outcomes become part of distributor scorecards.
Four modules working as one: secure coding and aggregation, despatch mapping, market scan capture, and the detection and investigation workflow above them.
Detection collapses if codes can be predicted or a case cannot be linked to its contents. We generate non-sequential secure codes, verify them on the line and aggregate pack to case to pallet.
Detection depends on knowing where stock was supposed to go. We map every case and pallet to the invoice, distributor, depot and assigned territory at despatch.
Detection needs scans from the field. We build capture at practical points including salesman beat apps, retailer scheme scanning and consumer authentication on WhatsApp.
An alert nobody owns is just another report. We build geo-mismatch rules, route confirmed cases to named investigators and maintain evidence against distributor scorecards.
The technology mix is selected against your pack format, production speed and margin per unit, because a code that costs more than it protects is not worth printing.
Codes are generated with cryptographic randomness and held in a controlled vault with issue, print and scan status, preventing predictable valid codes.
Inkjet and print-and-apply systems mark packs and cases at line speed while cameras verify readability and aggregation stations build the parent-child hierarchy.
Field, retailer and consumer scanning through Android applications and WhatsApp captures device location, pincode and network signals with every read.
Detection rules, thresholds and scorecards are configured around your sales hierarchy, with alerts routed to the sales and brand protection teams responsible for action.
Representative outcomes from brand protection and channel diversion deployments. Ranges are indicative and should be confirmed against your own baseline before publication.
Multi-state networks where price and scheme differences between territories create a standing incentive to divert.
Brands whose stockists supply retail chemists and institutional channels with different commercial terms.
Categories with strong export price differentials and persistent domestic market leakage.
The measures a sales head and brand protection head use to judge whether the programme is changing distributor behaviour. Targets are agreed before rollout.
Share of despatched packs or cases generating at least one scan after leaving the warehouse.
Target: 40-60% of despatched cases
How we get there: Retailer scheme claims and field-force visits are connected to scanning.
Time between a diverted pack being scanned in the wrong territory and an alert being raised.
Target: Under 1 hour
How we get there: Rules run on each incoming scan instead of monthly batches.
Share of raised diversion cases closed with a documented outcome inside the agreed window.
Target: >90% within 30 days
How we get there: Every case has a named owner, evidence pack and automatic escalation clock.
Share of packs and cases correctly coded, verified and aggregated before despatch.
Target: >99.5%
How we get there: In-line camera verification and aggregation stations remove manual case-content recording.
Delivery begins on one plant, one brand and one region, then extends across the network.
We document packing lines, pack formats, distribution tiers, territory masters and diversion patterns your sales team suspects but cannot evidence.
Code format, marking positions, aggregation levels, scan points, detection rules and ERP integrations are documented before development.
One packing line and one sales region go live against agreed acceptance criteria on print read rate, aggregation accuracy and market scan coverage.
Remaining lines and plants are commissioned, distributors, field teams and retailers are onboarded and the system moves into an agreed AMC.
Brand owners need more than a generic anti-counterfeit QR service. The coding, channel rules, market scans and investigation workflow must work together.
Predictable codes, poor print quality or missing aggregation destroy the evidence before analysis starts. We own the plant layer, not just the dashboard above it.
Territory boundaries, depot structures and permitted secondary movements differ by brand and season. Detection rules are configured to yours.
Retailer scanning is connected to scheme claims, field scanning to beat activity and consumer scanning to authenticity checks, giving every scan a reason.
A distributor conversation needs timestamped scan location, invoice mapping and code history, not a suspicion. The case file is built around evidence.
Book a requirement discussion with our engineering team. We will review your pack formats, packing lines and distribution structure, then propose a coding scheme, scan capture model and pilot covering one line and one sales region.
A grey market detection solution is a system that gives every pack and case a secure unique code, records which distributor and territory that code was despatched to, and then compares later scans from the market against that assignment. When a pack coded for one territory is scanned in another, or export-only stock is scanned domestically, the system raises an alert carrying location, timestamp and the responsible channel partner. It is how a brand evidences channel diversion instead of arguing about it.
No. We provide a custom solution development and systems integration approach. The coding scheme, aggregation levels, scan capture design and detection rules are engineered after a requirement study of your lines, pack formats and distribution structure.
Yes. Inkjet and print-and-apply coders, verification cameras, aggregation stations, case label applicators and handheld scanners are scoped, supplied, installed and integrated, and we own print read-rate performance at line speed.
Yes. We integrate with SAP, Oracle, Microsoft Dynamics, Navision and Tally for invoice, despatch and territory master data, and with distributor management and secondary sales systems. Missing interfaces are built in project scope.
Wherever your policy requires. On-premise, private cloud and hybrid deployments are supported. Many brand owners keep the code vault inside their own infrastructure, because code security is what makes the detection model credible.
A pilot covering one packing line and one sales region is typically live within ten to fourteen weeks of requirement sign-off, including line integration and hardware lead times. Rollout then follows in phases.
Support runs under an annual maintenance contract covering response times by severity, preventive maintenance of coding and vision hardware, detection rule changes, territory master updates and enhancement requests. SLA and escalation are documented.
Scan volume is designed in, not hoped for. Retailer scanning is tied to scheme and loyalty claims, field scanning is built into the beat app already in use, and consumer scanning is connected to authenticity checks.
Yes, where the category calls for it. Pack and case coding can carry GS1 GTIN, batch and expiry data in GS1 DataMatrix or QR, alongside the secure random element. Pharma exports can also be configured around applicable CDSCO and DGFT requirements.
Yes. Codes for export consignments are flagged at despatch, so any domestic scan on an export-coded pack raises an immediate alert naming the consignment, invoice and channel partner. The same approach can be applied to institutional allocations.